Elevating Web Presence: A Nonprofit's Success in SEO
and Visibility Targeting Gen X

INTRODUCTION

Our mission was to breathe new life into the outreach efforts of a prominent nonprofit, working closely with over 30 universities. The objective was to enhance their engagement with business schools while maintaining anonymity about the specific nature of the program they offered to the universities. In addition, our client had a board quota to fulfill, requiring an increase in membership and the establishment of new clubs. Furthermore, they sought to bolster their credibility by establishing a more robust presence on social media.

OBSTACLE

Facing financial constraints and a vigilant board, we were challenged to infuse creativity within approved standards. Striking this delicate balance, we had to navigate the strict deadline while ensuring our solutions resonated with the board's expectations for the nonprofit's mission.

SOLUTION

We initiated a comprehensive overhaul of the existing messaging, images, and assets presented to universities. Conducting an in-depth audit, we identified keyword gaps and opportunities that the nonprofit had previously overlooked. Leveraging this insight, we crafted an entirely new program, strategically unveiled at the annual conference.

SERVICES & TIMELINE

Content & SEO

months

KEY TAKEAWAYS

Upon board approval, the new strategy was swiftly implemented, aligning with the start of a new school year in the fall. The results were remarkable - by the end of the first year of implementing this strategy, the nonprofit had successfully added 11 new schools to their roster, a significant improvement from the previous average of 4 schools per year. Furthermore, membership witnessed a remarkable surge of 52%, showcasing the effectiveness of the revamped approach. This resulted in an $80,000 increase in donations at the next annual conference the following year.