Revitalizing Web Health: A Custom Software Company's

Journey to a 30% Increase in Web Leads

INTRODUCTION

We were enlisted to conduct a comprehensive audit of the existing marketing strategy for a 10-year-old custom software company with offices in Nashville, Denver, and Dallas. The goal was to enhance brand cohesiveness, optimize email marketing from their sales CRM, refine the email marketing strategy, improve Google Ads and social media content, and enhance SEO content.

OBSTACLE

The custom software company, relying heavily on recommendations for business, sought to establish a top-of-funnel strategy to generate qualified leads for their sales team. The challenge was to transition from a referral-based model to a proactive approach in acquiring new business.

SOLUTION

We proposed an initial 90-day strategy to establish a robust foundation for the brand's message, tailored to healthcare and fintech enterprises—their targeted demographics. This multichannel approach encompassed web content, email marketing, and social media. Following the successful implementation of the 90-day plan, AB Consulting recommended incorporating paid ads based on the insights gained during the initial phase.

SERVICES & TIMELINE

Full Outsource Package

10 months

KEY TAKEAWAYS

After the initial 90 days, the brand's messaging became strong and cohesive, facilitating a smooth top-of-funnel operation. Six months into the strategy, the middle of the funnel revealed recurring interest from companies and contacts. In conclusion, the implemented strategy generated an average of 30 qualified leads per month handed over to the sales team, resulting in a remarkable 30% increase in qualified leads after 10 months of implementation.