Dominating Search: A Commercial Real Estate Marketing Agency's Journey to First-Page Google Ranking through Email Marketing and SEO

INTRODUCTION

Our task was to craft a comprehensive email marketing and SEO strategy from the ground up. The client, a commercial real estate marketing agency specializing in design and deck creation for national brands like CBRE and Marcus and Millichap, aimed to bolster its online presence and secure the top spot on Google among its key competitors.

OBSTACLE

The client lacked an existing email marketing strategy and struggled with search engine visibility. Their goal was not just to be present online but to lead the pack on the first page of Google results.

SOLUTION

Following a thorough 15-day audit of their Google Analytics, web traffic, and company analysis, we devised and executed a 90-day email marketing strategy—a first in the company's history. Since they had no existing email marketing recipients, we assisted them in acquiring a list through a reputable provider (Ranked number one on GARTNER). The synergy between email marketing and SEO allowed for a precise segmentation of the market, identifying specific services that resonated with distinct audience segments.

SERVICES & TIMELINE

A la Carte Email Marketing and SEO

6 months

KEY TAKEAWAYS

The implementation of the email marketing and SEO strategy brought clarity to the client's target audience, especially national and smaller commercial real estate offices. Through weekly monitoring and adjustments, the SEO strategy played a pivotal role in positioning the client on the coveted first page of Google search results for relevant services.